این مقاله علمی پژوهشی (ISI) به زبان انگلیسی از نشریه الزویر مربوط به سال ۲۰۲۳ دارای ۱۲ صفحه انگلیسی با فرمت PDF می باشد در ادامه این صفحه لینک دانلود رایگان مقاله انگلیسی و بخشی از ترجمه فارسی مقاله موجود می باشد.
کد محصول: M1423
سال نشر: ۲۰۲۳
نام ناشر (پایگاه داده): الزویر
نام مجله: International Journal of Hospitality Management
نوع مقاله: علمی پژوهشی(Research articles)
تعداد صفحه انگلیسی: ۱۲ صفحه PDF
عنوان کامل فارسی:
مقاله انگلیسی ۲۰۲۳ : تاثیر پرداختهای موبایلی، سنتی و رمزارزها بر اعتماد، نگرش و انتخاب مقصد مشتری: چینیها در مقابل کرهایها
عنوان کامل انگلیسی:
Mobile, traditional, and cryptocurrency payments influence consumer trust, attitude, and destination choice: Chinese versus Koreans
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چکیده فارسی
این مطالعه شناخت مصرفکنندگان از روشهای مختلف پرداخت (موبایلی، سنتی و رمزارز) در هتلها و مقاصد گردشگری در یک مقصد بینالمللی را بر اساس مدل پذیرش فناوری (TAM) بررسی میکند. با یک رویکرد تحقیق کمی، داده های جمع آوری شده از چین و کره با استفاده از مدل سازی معادلات ساختاری تجزیه و تحلیل شدند. نتایج نشان می دهد که سودمندی، سهولت استفاده و امنیت درک شده توسط مصرف کنندگان چینی و کره ای بر اساس روش های مختلف پرداخت متفاوت است. این یافتهها همچنین ساز و کارهای بنیادی مختلفی را ارائه می کند که عوامل موثر بر قصد مصرفکنندگان چینی و کرهای را برای بازدید از یک مقصد بر اساس انتخاب روش پرداخت تعیین میکند. این مطالعه یک مبنای نظری برای تحقیقات آینده در مورد پرداختهای مبتنی بر رمزارز ارائه میکند و توصیههای عملی برای متخصصان صنعت مهماننوازی و سفر را با توجه به نگرش و خواسته های دو کشور نسبت به سه روش پرداخت ارائه میکند.
کلیدواژه ها: مدل پذیرش فناوری (TAM)، امنیت درک شده، اعتماد، پرداخت موبایلی، پرداخت سنتی، پرداخت مبتنی بر رمزارز
Abstract
This study explores consumers’ perceptions of different payment methods (mobile, traditional and cryptocurrency) for hotels and tourism in an international destination, based on the technology acceptance model (TAM). Taking a quantitative research approach, data collected from China and Korea were analyzed using structural equation modeling. The results show that Chinese and Korean consumers’ perceived usefulness, ease of use, and security differ with different payment methods. The findings also reveal different underlying mechanisms that determine Chinese and Korean consumers’ intention to visit a destination based on their choice of payment method. This study provides a theoretical basis for future research on crypto-payments and offers pragmatic recommendations for professionals in the hospitality and travel industry in light of the attitudes and intentions of the two countries towards the three payment methods.
Keywords: Technology acceptance model (TAM), Perceived security, Trust, Mobile payment, Traditional payment, Cryptocurrency payment
۱.Introduction
In modern society, the way consumers make payments is no longer limited to traditional methods (cash and credit cards), and has become more diverse (Oliveira et al., 2016; Johnson et al., 2018). The hospitality and tourism industries are no exception in adopting a variety of payment methods. More consumers who visit hotels pay their deposits through credit cards than in cash as there is a risk of losing cash, which makes most people prefer credit cards (Miao and Jayakar, 2016). In addition, credit card companies (e.g., Visa and MasterCard issuers) have specifically launched business travel cards to increase credit card usage by advertising to consumers that using credit cards at hotels will offer corresponding benefits (Singh and Sinha, 2020). Furthermore, along with the rapid development of technology, mobile payment methods have been launched that use the trading platform software on mobile devices to make payments, which have received much attention from tourists. The swift transactions and the convenience of not having to carry cash or credit cards have made the mobile payment method popular (Cabanillas et al., 2014). In addition, a report prior to the outbreak of the Covid-19 pandemic showed that the majority of millennials (57%) choose to use online travel agents to make reservations for their travels, while approximately 30% of them also use online websites to book hotels and flight tickets (Condor, 2021). To increase platform usage, service providers offer various marketing campaigns, such as a 5% discount on the price for using a specific payment platform, or a free travel service, or additional services when using a credit card from a specific issuer. Consumers can thus use various payment methods to purchase products and services via the service provider platform (Inversini and Masiero, 2014; Law et al., 2009; Morosan, 2012; Nuryyev et al., 2021; Wang and Qualls, 2007)…
۶.Conclusion
This research examines both hotel and travel consumers’ perceptions and reactions to different payment methods (mobile, traditional and cryptocurrency) by using the TAM, comparing Chinese and Korean consumers’ perspectives. We find that both Chinese and Korean consumers focus on the security and ease of use aspects for mobile payment. The functional performance of traditional payments and ease of use (speed of transactions) of payments have a significant effect on consumers’ trust levels in both countries. In addition, perceptions of cryptocurrency payment yielded unexpected results in this study, i.e., unlike Chinese consumers who focus on security, highly secure cryptocurrency payment methods did not gain the trust of Korean consumers. This result indicates that there are differences between Chinese and Korean consumers in terms of their attitudes and philosophies, due to different social environments. The cultural background of consumers is also taken into account. Therefore, we expect that the dynamics of the perceptions of different payment methods revealed in this study will contribute to further research on this aspect of hospitality and tourism. A theoretical basis is also provided for appropriate strategies and practices that professionals in the hospitality and tourism industry should implement for the different payment methods.
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