این مقاله علمی پژوهشی (ISI) به زبان انگلیسی از نشریه الزویر مربوط به سال ۲۰۲۲ دارای ۱۳ صفحه انگلیسی با فرمت PDF می باشد در ادامه این صفحه لینک دانلود رایگان مقاله انگلیسی و بخشی از ترجمه فارسی مقاله موجود می باشد.
کد محصول: M1232
سال نشر: ۲۰۲۲
نام ناشر (پایگاه داده): الزویر
نام مجله: Technological Forecasting & Social Change
نوع مقاله: علمی پژوهشی (Research articles)
تعداد صفحه انگلیسی: ۱۳ صفحه PDF
عنوان کامل فارسی:
مقاله انگلیسی ۲۰۲۲ : واکنش خریداران تلفن همراه به فوبیا، بدبینی و اعتیاد به گوشی هوشمند ناشی از کووید-۱۹: آیا نفوذ اجتماعی اهمیت دارد؟
عنوان کامل انگلیسی:
Mobile shoppers’ response to Covid-19 phobia, pessimism and smartphone addiction: Does social influence matter?
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Because of the Covid-19 pandemic, there has been a variety of changes identified in customers’ shopping behaviours, and development of new practices as a response to the crisis. The purpose of this research is to examine the effects of Covid-19 phobia, and news exposure on individuals’ psychological states, and their resulting mobile shopping behaviour. Relying upon the Activate, Belief and Consequences (ABC) model of the Cognitive- Behaviour Theory, this research applies the partial least square structural modelling (PLS-SEM) methodology for analysing the data from 302 mobile shoppers from India. The results confirm that Covid-19 phobia and Covid- 19 news exposure are substantial determinants of consumers’ smartphone addictive use and pessimism, which in turn affect mobile shopping frequency. Additionally, social influence is found to play a vital role in moderating mobile shopping frequency for individuals, who experience smartphone addiction. The current study is a pioneering effort to examine the influence of Covid-19-induced phobia on consumers’ psychological states and their subsequent impact on their mobile shopping frequency. The study provides several contributions to theory and practice within the areas of technology use and mobile shopping in particular.
Keywords: Covid-19 phobia, News exposure, Smartphone addiction, Pessimism, Social influence, Mobile shopping frequency
Covid-19 pandemic has seriously damaged world economy, critically undermining travel, tourism and hospitality sectors and retail trade (Prentice et al., 2020; Mehrolia, Algarasamy & Solaikutty, 2020; Kursan- Milakovic, 2021; Nayal et al., 2021; Sharma et al., 2021). However, some contexts have been deemed increasingly important, such as the electronic markets, especially highlighting mobile devices as the means for obtaining products and services (Brem et al., 2021). The pandemic has changed consumer buying behaviour in both traditional and electronic commerce space (Eger et al., 2021). The Covid-19 pandemic has made consumers reconsider their familiar shopping habits or even learn newer ones. Due to strict containment measures and protocols, consumers have had to move to online shopping, home deliveries or cashless payments, which they had not considered before (Pantano et al., 2020). Likewise, retailers have been investing in their transition towards the mobile provision of goods with the aim to ease the consequences of the restrictions hugely impacting shopping behaviour (Leone et al., 2020; ˇSkare et al., 2021). The Covid-19 crisis has generated a massive use of mobile devices and mobile shopping (m-shopping) as a mechanism for individuals’ communication, information and dealing with the emergency (Drouin et al., 2020; Jaspal and Nerlich 2020). Accordingly, in times of Covid-19 confinement, most countries have marked, growth in the size of its digital market of 43%, in 2020, compared to 2019. Smartphone use has escalated to an incredible 94% of the time spent online, skipping in this way the traditional channel of accessing the Internet and jumping directly to mobile computing (Comscore, 2020)…
This research study addresses the m-shopping tendency from the lens of the challenging situation provoked worldwide by the Covid-19 crisis. The pandemic’s role was observed as an event that stimulates individuals’ psychological states, leading towards shifting mobile shopping practices. The study is built on the ABC model of the Cognitive-Behaviour Theory, integrating knowledge from psychology for research in marketing, to more comprehensively explore individual behavioural responses to the newly introduced Covid-19 restricted living…
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