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این مقاله علمی پژوهشی (ISI) به زبان انگلیسی از نشریه الزویر مربوط به سال ۲۰۲۲ دارای ۱۳ صفحه انگلیسی با فرمت PDF می باشد در ادامه این صفحه لینک دانلود رایگان مقاله انگلیسی و بخشی از ترجمه فارسی مقاله موجود می باشد.
کد محصول: M1226
سال نشر: ۲۰۲۲
نام ناشر (پایگاه داده): الزویر
نام مجله: Journal of Business Research
نوع مقاله: علمی پژوهشی (Research articles)
تعداد صفحه انگلیسی: ۱۳ صفحه PDF
عنوان کامل فارسی:
مقاله انگلیسی ۲۰۲۲ : شدت رقابت و نتایج توسعه محصول جدید: نقش ادغام دانش و یادگیری زدایی سازمانی
عنوان کامل انگلیسی:
Competitive intensity and new product development outcomes: The roles of knowledge integration and organizational unlearning
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Abstract
New product development (NPD) is essential for the growth and success of firms facing intense competition. The pathways through which competitive intensity affects NPD have not been adequately examined. This study addresses the gaps by developing a research model investigating the relationships between competitive intensity, knowledge integration, organizational unlearning, and NPD outcomes (innovativeness and speed) and the contingency effect of firm size. Survey data from 242 Chinese firms reveal that competitive intensity is positively associated with knowledge integration and organizational unlearning, and these relationships are moderated by firm size. Firm size strengthens the competitive intensity and knowledge integration relationship and weakens the competitive intensity and organizational unlearning relationship. Comparing the relative effects of knowledge integration and organizational unlearning on NPD outcomes shows that knowledge integration has a stronger relationship with NPD speed than with NPD innovativeness. Organizational unlearning has a stronger relationship with NPD innovativeness than with NPD speed.
Keywords: Competitive intensity, Knowledge integration, Organizational unlearning, Firm size, New product development Innovation
۱.Introduction
It has been widely established that new product development (NPD) is essential for the survival and the long-term competitive success of firms in the contemporary business world (Ganesan et al., 2005; Liu et al., 2020; Morgan et al., 2019), especially for those striving to be influential innovators in the global market. However, due to the rapid growth and extensive transformation in emerging economies (such as China), which are generally recognized as having significant GDP growth, an increase in the size of the middle class means a potential for rapid growth and investment. Firms in such emerging economies are experiencing a rapidly changing industrial environment (Liu et al., 2020; Wang et al., 2021) with significantly increased levels of competition in product markets. The question of how firms develop new products efficiently in intensely competitive environments has, therefore, become critical…
۵.۳.Limitations and future research
Although this study has several theoretical and managerial implications, it also has some limitations that provide opportunities for future studies. First, we chose competitive intensity as the antecedent of knowledge integration and organizational unlearning. However, competitive intensity is only one of several fundamental variables among the many dimensions of a market environment. Some other environmental characteristics may also have impacts on firms’ selection of strategies for learning and NPD. To deepen the understanding of environmental factors on firms’ selection of NPD strategies, future studies should examine other environmental factors (e.g., technological intensity, cultural differences). Moreover, ongoing research should also consider other organizational factors (e.g., innovation capacity, strategic flexibility) that may influence the impact of competitive intensity and organizational learning behaviors on NPD outcomes.