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این مقاله علمی پژوهشی (ISI) به زبان انگلیسی از نشریه الزویر مربوط به سال ۲۰۲۲ دارای ۱۴ صفحه انگلیسی با فرمت PDF می باشد در ادامه این صفحه لینک دانلود رایگان مقاله انگلیسی و بخشی از ترجمه فارسی مقاله موجود می باشد.
کد محصول: M1207
سال نشر: ۲۰۲۲
نام ناشر (پایگاه داده): الزویر
نام مجله: Appetite
نوع مقاله: علمی پژوهشی (Research articles)
تعداد صفحه انگلیسی: ۱۴ صفحه PDF
عنوان کامل فارسی:
مقاله انگلیسی ۲۰۲۲ : درک بازاریابی مواد غذایی رسانه های اجتماعی با هدف نوجوانان: مطالعه کیفی دیدگاه های متخصصان در مورد تعاریف ، اولویت ها و چالش های کلیدی
عنوان کامل انگلیسی:
Making sense of adolescent-targeted social media food marketing: A qualitative study of expert views on key definitions, priorities and challenges
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Abstract
Traditional food marketing stimulates adolescents’ consumption of energy-dense, nutrient-poor foods. These dietary behaviours may track into adulthood and lead to weight gain, obesity and related non-communicable diseases. While social media use in adolescents has proliferated, little is known about the content of food marketing within these platforms, and how this impacts adolescents’ dietary behaviours. This paper aimed to obtain expert insights on factors involved in the association between social media food marketing (SMFM) and adolescent dietary behaviours, and to explore their views on key priorities, challenges and strategies for future SMFM research and policies. One-on-one semi-structured interviews (n = 17) were conducted with experts from Western Europe, Australia and North America, in the fields of public health (policy), nutrition science, social media marketing, adolescent medicine, clinical psychology, behavioural sciences, communication, food industry, social influencing, and social marketing. The experts’ collective responses identified that the line between food content posted by social media users and food companies is blurred. Adolescents’ processing of SMFM may be mostly implicit, involving social comparison, emotional engagement, and attaching symbolic meanings to foods. Mediating factors and adolescent-specific and SMFM-specific moderating factors potentially influencing adolescents’ response to SMFM were summarized in a Social Ecological model. Experts agreed that there is limited scientific evidence on adolescent-targeted SMFM and there are no strict regulations in place to protect adolescents from unhealthy SMFM, while adolescents are active social media users who are cognitively vulnerable to implicit marketing tactics. Adolescent-targeted SMFM should be controlled by encouraging healthy food marketing or limiting junk food marketing. Also, prioritizing both quantitative research on SMFM exposure and its impact, and qualitative research to obtain adolescents’ perspectives, is crucial to advocate for regulatory changes regarding adolescent-targeted SMFM content.
Keywords: Food marketing, Social media, Eating behaviours, Adolescent health, Obesity
۱.Introduction
Despite several calls for action in the past three decades, adolescents have largely been overlooked in global health and social policy, which has urged academics from a range of disciplines worldwide to develop strategies to advance adolescent health (Patton et al., 2014, 2016). The WHO indicated that globally more than one in six adolescents, i.e. individuals aged 10–۱۹ years, was overweight in 2016 (World Health Organisation, 2018). The prevalence of overweight and obesity in younger children seems to have stabilised over time, while the prevalence of overweight and obesity in adolescents aged between 11 and 19 years has increased with 10–۱۱% between 1988-1994 and 2013–۲۰۱۴ (Ogden et al., 2016; van Jaarsveld & Gulliford, 2015). Compared to younger children, adolescents are less likely to consume a diet that aligns with dietary recommendations despite nutrient needs being the highest during this life stage (Tucunduva Philippi et al., 2016; World Health Organisation, 2005)…
۴.Discussion
In this study, experts with both research- and practice-based perspectives on social media food marketing (SMFM) and/or adolescent health behaviours, were interviewed to gain better insights into potential factors influencing the association between SMFM and adolescent dietary behaviours, and to prioritize research and policy actions in this area. During the expert interviews, different definitions and types of social media food content that are considered relevant in the SMFM context were discussed, and moderating and mediating factors that may play an important role in the effect of SMFM on adolescent dietary behaviours were identified.
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