مقاله انگلیسی رسوایی سازمانی در رسانه های اجتماعی: افشاء کارکنان در یوتیوب و فیس بوک

این مقاله علمی پژوهشی(ISI) به زبان انگلیسی از نشریه الزویر مربوط به سال ۲۰۲۲ دارای ۱۲ صفحه انگلیسی با فرمت PDF می باشد در ادامه این صفحه لینک دانلود رایگان مقاله انگلیسی و بخشی از ترجمه فارسی مقاله موجود می باشد.

کد محصول: M1345

سال نشر: ۲۰۲۲

نام ناشر (پایگاه داده): الزویر

نام مجله: Information and Organization

نوع مقاله: علمی پژوهشی (Research articles)

تعداد صفحه انگلیسی: ۱۲ صفحه PDF

عنوان کامل فارسی:

مقاله انگلیسی ۲۰۲۲ : رسوایی سازمانی در رسانه های اجتماعی: افشای کارگران در یوتیوب و فیس بوک

عنوان کامل انگلیسی:

Organizational scandal on social media: Workers whistleblowing on YouTube and Facebook

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چکیده فارسی

Abstract: 

The paper explores the emergence of organizational scandals on social media, and how the communicative dynamics of such scandals evolve as a social drama. I propose that when whistleblowers utilize information technologies to expose evidence of organizational misconduct, they, and their audiences, engage in meta- organizational discourse: The reflexive – immediate and durational – interactions through which organizational stakeholders instigate organizational scandals on social media, negotiate the normative boundaries of whistleblowing, and (de)legitimize the act of disclosing managerial transgressions online. I examine an organizational scandal embedded in the recent wave of workers’ unionization struggles in Israel in which whistleblowers performed the role of investigative journalists by posting a video on YouTube exposing a senior manager trying to dissuade workers from joining the union. Following that, on workers’ unionization Facebook pages, union supporters and opponents vigorously deliberated the intentions and consequences of publicly shaming their manager and damaging the reputation of their company. Analyzing workers’ discourse suggests that participants from both sides experienced the scandal as something that affected all company employees. They acknowledged the high visibility of their social drama and recognized the potential impact of whistleblowing online across organizational spatial and temporal boundaries.

Keywords: Organizational scandal, Social media, Social drama, Whistleblowing online, Meta- organizational discourse, Workers’ unionization

۱. Introduction

The notion of “media scandal” was developed in order to account for the drama evolving around the normative transgressions of powerful individuals in the public sphere (Bird, 2003; Molotch & Lester, 1974). Scholars have used Turner’s (1980) scheme of “social drama” to analyze these scandals, noting that they follow distinctive dynamics (Cottle, 2006), which include a triggering event, an overt societal conflict, and redressive actions to reduce reputational damage (Sims, 2009). In this paper, I apply and further develop the concept of media scandals as a social drama to organizational settings operating within a socially mediated environment.

To examine the significance of organizational scandals and how their emergence on social media affect organizational dynamics, I consider an organizational scandal that occurred as part of a unionization conflict in the major Israeli telecommunication company Pelephone: Workers covertly video-recorded a senior manager, Oren Cohen,1 pressuring them to withdraw their union memberships. Promptly after the event took place, Pelephone union activists published an edited version of the video on YouTube. Thus, by intentionally disclosing scandalous information against their employer on social media, they acted as whistleblowers (Liebes & Blum-Kulka, 2004)…

۸.Limitations and future research

The affordances of information technologies are not universal. Different people use different artifacts according to their values, interests, and capabilities and within the social and economic contexts of their time and place (Orlikowski & Iacono, 2001). Therefore, whistleblowing on social media might be differently practiced, received, and repudiated in different cultures. For instance, the narration of whistleblowers as brave silence breakers is more prominent in individualistic societies such as the United States compared to collectivist and traditional societies such as Japan (Starkey, Koerber, & Sternadori, 2019)…

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