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مقاله انگلیسی علل رفتار افشاء انحرافی در پلتفرم های اینترنتی: نظریه خنثی سازی

این مقاله علمی پژوهشی (ISI) به زبان انگلیسی از نشریه الزویر مربوط به سال ۲۰۲۲ دارای ۲۰ صفحه انگلیسی با فرمت PDF می باشد در ادامه این صفحه لینک دانلود رایگان مقاله انگلیسی و بخشی از ترجمه فارسی مقاله موجود می باشد.

کد محصول: M1246

سال نشر: ۲۰۲۲

نام ناشر (پایگاه داده): الزویر

نام مجله:   Information Processing and Management

نوع مقاله: علمی پژوهشی (Research articles)

تعداد صفحه انگلیسی: ۲۰ صفحه PDF

عنوان کامل فارسی:

مقاله انگلیسی ۲۰۲۲ :  چرا من رفتار افشاء انحرافی (ارائه اطلاعات غلط) در پلتفرم های اینترنتی انجام می دهم؟ تفسیر بر اساس نظریه خنثی سازی

عنوان کامل انگلیسی:

Why do I take deviant disclosure behavior on internet platforms? An explanation based on the neutralization theory

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Abstract

Internet platforms increasingly rely on personal data to maintain user base and attract potential users. However, users might misrepresent their personal information in response to the requests when they expect their personal information to be used for unstated purposes. Misrepresenting of personal information (MPI), as a regular deviant behavior on online platforms, leads to data noises and service failures and needs further investigation. Drawing on the neutralization theory and online scenario survey, this study constructs a model to examine the factors of MPI. The results show that techniques of neutralization, such as denial of injury, defense of necessity, metaphor of the ledger, and avoidance of greater harm, are positively associated with users’ intention of MPI. In particular, avoidance of greater harm has a stronger effect on MPI intention than other neutralization techniques. Furthermore, we also explore the contingent role of personality traits. The results show that extraversion negatively moderates the relationships between denial of injury, avoidance of greater harm and MPI, whereas neuroticism plays a positive role in moderating the relationships between denial of injury, metaphor of the ledger, avoidance of greater harm and MPI. Moreover, post-hoc analysis results show that users do some differernces regarding justify their deviant disclosure behavior by using neutralization techniques between ecommerce platform and social networking site. Focusing on the dark side of disclosure behavior, this study enriches the current literature by applying neutralization theory and provides a new direction for academia and Internet practitioners to understand users’ deviant disclosure behavior.

Keywords: Internet platforms, Deviant disclosure behavior, Misrepresenting of personal information, Neutralization techniques, Personality traits

۱.Introduction

 In recent years, the use of personal data is considered to be one of the main specificities of Internet platforms, such as social networking sites (SNSs) and search engines (Bloch & Demange, 2018). These platforms need user data to improve service or product quality and thus require users to disclose personal information. However, such requests induce users to worry about whether their private data to be abused (Punj, 2017), inducing a paradox among the users. On one hand, users wish to obtain personalized services, which needs them to disclose personal data (Taddei & Contena, 2013), while on the other hand, they are concerned about their personal information would be misused. Thus, users are more cautious when they decide to disclose, even though falsify about themselves as a response to the request from Internet platforms. In this study, we define such behavior as deviant disclosure behavior. A survey has reported that “two in three consumers admit to deliberately providing incorrect personal information on Internet platforms” (Lobel, 2015). Another report also found that an estimated 86% of individuals has falsified or misrepresented their personal information online (Rainie et al., 2013). Therefore, understanding the underlying mechanism of the deviant disclosure behavior will not only gain the information disclosure literature but also have significant implications for the development Internet platforms…

۶.Conclusion

 Falsification of personal information is an important problem that Internet platforms encounter. Previous studies in the IS field have viewed this problem through the lens of benefit-risk tradeoff. This study contextualized neutralization theory and synthesized it with Big Five personality traits to explore users’ intention of MPI on Internet platforms. Our initial findings that most neutralization techniques presented in this study have significant and positive impact on users’ intention to disclose false personal information. Moreover, this study shows the proposed relationships moderated by personal characteristics (extraversion negatively moderate and neuroticism positively moderate). Using the suggestions in this study, future studies can continue to extend our work to investigate further this problematic phenomenon and find a way that induces individuals to disclose personal information honestly on Internet platforms…

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